With more than 25 years’ experience across Asia Pacific & the Middle East, Ali has led creative teams across all disciplines from Digital to Shopper Marketing, integrating them to deliver work that impacted business results. He has worked with some of the biggest brands in the world like HSBC, Nokia, Unilever (Sunsilk & Knorr), Visa, P&G (Pantene & Gillette), Qatar Airways, Nestle (Kit Kat), GSK, Lego, Pizza Hut and KFC.

In 2005 his contributions led to BBDO Singapore being named the second most creative agency in Asia.

As the Executive Director in JWT Singapore (2005-2010) he led the agency to be the most awarded JWT agency in the world and the second most awarded WPP agency globally. It was in this period that the agency won its first Grand Prix at Spikes Asia for Silk Air, and he was also asked to lead the Sunsilk and Knorr brands for Unilever across SEA.

In 2010 he took up the role of Chief Creative Officer at Grey where for nine years he led teams regionally across SEA, Middle East and Africa. In this time Grey Singapore was named Global Health Agency of the year, and also Agency of the Year and Digital Agency of the Year in Singapore.

His work “ The Life Saving Dot “ gave the agency and Singapore its first Innovation and Product Cannes Lions and two Grand Prix at Spikes Asia.. It was also voted as one of the 100 innovations that could change the world.

Ali has been recognised among the most influential Creative people in Asia, and was voted Advertising Professional of the Year in Singapore.

?His work has been recognized at Cannes Lions, D&AD, One Show, Clios and Effies.

In his free time, Ali does his best to give back to the industry. He has given talks on Creativity, run workshops and has been a judge at all major award shows including Cannes, which he has judged three times.

Currently, he is based in Indonesia as the Chief Creative Officer, Publicis Groupe.


Dr. Yap has been working as a project leader, lab head, safety, and rescue team leader, and senior researcher in materials development, majoring in composites materials in a government statutory board for nearly two decades.

She decided to venture into the social sector as a way of contributing back to the society and entered into a non-profit organization helping senior women after further pursuing a Master of Social Science in Professional Counseling and an Advanced Certificate in Training and Assessment to be a qualified counselor and trainer.

She has been volunteering in various sectors in the society since studentship and is still actively volunteering in the society. Currently, she is the Advisor board member to WTO.

Sandeep Khanna – A builder.

Over 30 years of rich cross-cultural experience in advertising, marketing,
consulting and learning across Asia. Having worked in 4 countries in Asia (India,
Singapore, Vietnam and Philippines), has strong knowledge of emerging markets
coupled with a deep understanding of Asian consumers, branding and business.
Built award winning and highly effective marketing programs and helped transform
brands as diverse as paints, mobile phones and consumer durables.

Pioneered Digital Marketing initiatives and used consumer insights to build compelling brand
differentiation. Thought leader in branding and marketing through spoken and written
Built high performing teams across the region—in regional and local roles. Coached
leaders to become the best versions of themselves
Demonstrates a positive, can-do attitude (probably stems from the blood group—B
positive!) and a hands-on work ethic.